Education:
– A university degree or college diploma in communications, public relations, marketing, journalism or in
a related field and several years of experience in an advertising, public relations or communications
officer position or in a related occupation are required
General Tasks:
– Train and supervise staff
– Develop promotional materials
– Hire, train, direct and motivate staff
– Market business services
– Write and edit press releases, newsletters and communications materials
– Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
– Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
– Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
– Establish distribution networks for products and services, initiate market research studies and analyze their findings
– Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
– Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence
– Advise clients on advertising or sales promotion strategies
– Answer written and oral inquiries
– Assist in the preparation of brochures, reports, newsletters and other material
– Co-ordinate special publicity events and promotions
– Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes- Develop, implement and evaluate communication strategies and programs
– Gather, research and prepare communication material
– Initiate and maintain contact with the media
– Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, and Website content and press releases
– Maintain and manage digital database
– Supervise office and volunteer staff
Experience and specialization:
– Computer and technology knowledge
– Adobe Creative Suite
– Microsoft Office
– Database software
– Figma
– Google Drive
– WordPress
– Microsoft
– Mac OS
Area of specialization:
– Audio/audio-visual
– Interactive/new media
– Advertising
– Communications
– E-commerce
– Marketing
– Media Relations
– Public Relations
– Digital Media
Personal Suitability:
– Client focus
– Efficient interpersonal skills
– Excellent oral communication
– Excellent written communication
– Initiative
– Judgement
– Organized
– Team player
– Dependability
– Interpersonal awareness
– Reliability
– Creativity
– Quick learner
Additional Information:
– Work conditions and physical capabilities
– Attention to Detail
– Fast-paced environment
– Work under pressure
The Social Media & PR Executive will be responsible for increasing hotel marketing communication across a variety of social media...
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